Explore SAFAL 2.0
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Explore SAFAL 2.0
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Ashish Patel

Head of Technology, SAFAL Softcom Pvt. Ltd.

Ashish Patel is Head of Technology at SAFAL, with expertise in enterprise application architecture, solution design, software development, and procurement technology. His work spans the design and development of scalable enterprise applications, cloud and deployment environments, API-led integrations, and business process design. At SAFAL, he brings a technology leadership perspective to building secure, scalable, and integration-ready procurement solutions for complex enterprise environments.

Professional Experience
8+ years of experience across enterprise software development, solution architecture, procurement technology, enterprise application integration, product management, business process design, production environments, and technical team leadership.

Credentials & Education

Master of Computer Applications (MCA)
Bachelor of Computer Applications (BCA)

Areas of Expertise

Enterprise Application Architecture & Solution Design
Procurement & E-Procurement Technology
Enterprise Software Development
Cloud & Deployment Architecture
API & Enterprise System Integration
Product & Business Process Design
Scalable Enterprise Application Development
Database & Application Architecture
System Performance, Optimization & Production Support
Technical Leadership & Engineering Management

Articles

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Dharmendra Darji

Co-Founder & Chief Executive Officer (CEO)

Dharmendra Darji brings deep procurement technology expertise and enterprise implementation experience to SAFAL. Before co-founding the company, he worked on large-scale procurement technology projects for Fortune 500 organizations, gaining direct insight into where enterprise software succeeds - and where it breaks under real operating conditions.

That experience continues to shape SAFAL's product direction. Under his leadership, SAFAL has evolved from an E-Auction capability into a full AI-powered Source-to-Pay suite while retaining the operational depth and implementation discipline that defined the company from the beginning.

He leads SAFAL's strategy, product direction, and client engagement model, with continued involvement in major implementations to ensure the platform remains connected to real enterprise procurement needs.

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Mohammad Ali Holda

Co-Founder & Chief Sales Officer (CSO)

Mohammad Ali Holda has built SAFAL's enterprise client portfolio across India and the GCC through a consultative, environment-first approach. His focus has remained consistent: understand the client's procurement reality before proposing a platform solution.

His experience spans enterprise procurement sales and operational procurement across Oil & Gas, EPC, Chemicals, Manufacturing, and Hospitality. That market understanding helps SAFAL distinguish between what industrial enterprises need and what generic software often offers.

The relationships he has built across India, the UAE, Saudi Arabia, and Oman continue to Strenghten SAFAL's market positioning, product priorities, and long-term enterprise engagements.

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Devika Khetiya

Senior Manager, Business Growth & Strategy

Devika Khetiya contributes to SAFAL’s strategic growth initiatives with a focus on business operations, process improvement, and organisational development aligned with the company’s enterprise procurement vision.

Her role is centred on strengthening internal structures, streamlining operational processes, and supporting scalable business practices that help SAFAL grow efficiently across industries and regions. She works closely with leadership teams to align business priorities, execution frameworks, and long-term growth strategies.

With a strong focus on organisational effectiveness and strategic planning, Devika helps ensure SAFAL’s approach remains practical, process-driven, and aligned with the evolving needs of industrial enterprises.

Through her contribution to business strategy, operational alignment, and process optimisation, she supports SAFAL’s long-term objective of expanding its AI-powered Source-to-Pay platform as a scalable, enterprise-ready procurement solution.

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