How Aditya Birla Grasim Modernized Enterprise Procurement with SAFAL 

Industry

Chemical Manufacturing

Modules

PR-to-PO

Suppliers

9600+ Active Suppliers

ERP

  • Company : Aditya Birla Grasim
  • Industry : Chemical Manufacturing
  • Headquarters : Mumbai
  • Company Size : 5,000+
  • ERP : SAP RISE
  • SAFAL Modules Implemented : PR-to-PO
  • Implementation Approach : Phased activation across plant locations

Impact at a Glance

35K+

Suppliers

SAP RISE

Integrated

PR-to-PO

Digitized

Phased Plant

Go-Lives

$1B

Procurement Value Processed

35K+

Active Suppliers

8K+

RFQs Processed

4K+

POs Processed

8 Plant | 60+ Buyers

The Challenge

Managing procurement across an enterprise-scale supplier ecosystem created growing complexity for Grasim. With more than 35,000 suppliers, procurement processes needed greater structure, visibility and consistency to support operations at scale.

Manual Approvals

Reliance on manual approval steps increased coordination requirements across a high-volume procurement environment.

Supplier Collaboration Gaps

Managing consistent supplier communication and participation became increasingly challenging across such a large and diverse supplier ecosystem.

Limited Visibility

Maintaining consolidated visibility into procurement activities across a large-scale operation required more structured digital workflows.

Governance Challenges

Managing procurement consistently across a complex supplier environment required stronger process standardization and controls.

Why SAFAL? 

With SAP RISE forming part of Grasim’s enterprise technology environment, the requirement was not to replace the core ERP but to extend procurement capabilities around it.

SAFAL provided an integrated procurement layer that could work with the existing SAP RISE environment while supporting PR-to-PO procurement at enterprise scale. This enabled Grasim to modernize procurement workflows while maintaining continuity with its core ERP environment.

For an organization operating with more than 35,000 suppliers, the approach provided a way to introduce greater structure, visibility and governance into procurement without requiring another fundamental change to the underlying ERP landscape.

Solution & Implementation

Given the scale of Grasim’s operations, the implementation followed a structured rollout with phased activation across plant locations.

This phased approach supported the introduction of SAFAL across Grasim’s procurement environment while aligning the rollout with its existing SAP RISE landscape.

What Was Delivered 

Business Outcomes 

The transformation strengthened the structure, visibility and governance of procurement across an enterprise-scale supplier environment.

  • Procurement at Enterprise Scale : SAFAL provided a structured digital procurement environment capable of supporting sourcing activities across an ecosystem of more than 35,000 suppliers.
  • Better Supplier Collaboration : Digitized sourcing processes created a more structured environment for coordinating supplier participation across Grasim’s extensive supplier network.
  • Increased Procurement Visibility : Centralized digital workflows provided greater visibility into procurement activities across a complex, high-volume operating environment.
  • Stronger Process Governance : Standardized workflows brought greater consistency and control to procurement processes across the organization.
  • Reduced Manual Coordination : Workflow automation reduced dependency on manual routing and coordination, enabling procurement activities to be managed through a more structured digital process.

See What SAFAL Can Do for Your Procurement

Discover how SAFAL can help modernize enterprise procurement, improve process visibility, and work with your existing ERP environment.

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Dharmendra Darji

Co-Founder & Chief Executive Officer (CEO)

Dharmendra Darji brings deep procurement technology expertise and enterprise implementation experience to SAFAL. Before co-founding the company, he worked on large-scale procurement technology projects for Fortune 500 organizations, gaining direct insight into where enterprise software succeeds - and where it breaks under real operating conditions.

That experience continues to shape SAFAL's product direction. Under his leadership, SAFAL has evolved from an E-Auction capability into a full AI-powered Source-to-Pay suite while retaining the operational depth and implementation discipline that defined the company from the beginning.

He leads SAFAL's strategy, product direction, and client engagement model, with continued involvement in major implementations to ensure the platform remains connected to real enterprise procurement needs.

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Mohammad Ali Holda

Co-Founder & Chief Sales Officer (CSO)

Mohammad Ali Holda has built SAFAL's enterprise client portfolio across India and the GCC through a consultative, environment-first approach. His focus has remained consistent: understand the client's procurement reality before proposing a platform solution.

His experience spans enterprise procurement sales and operational procurement across Oil & Gas, EPC, Chemicals, Manufacturing, and Hospitality. That market understanding helps SAFAL distinguish between what industrial enterprises need and what generic software often offers.

The relationships he has built across India, the UAE, Saudi Arabia, and Oman continue to Strenghten SAFAL's market positioning, product priorities, and long-term enterprise engagements.

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Devika Khetiya

Senior Manager, Business Growth & Strategy

Devika Khetiya contributes to SAFAL’s strategic growth initiatives with a focus on business operations, process improvement, and organisational development aligned with the company’s enterprise procurement vision.

Her role is centred on strengthening internal structures, streamlining operational processes, and supporting scalable business practices that help SAFAL grow efficiently across industries and regions. She works closely with leadership teams to align business priorities, execution frameworks, and long-term growth strategies.

With a strong focus on organisational effectiveness and strategic planning, Devika helps ensure SAFAL’s approach remains practical, process-driven, and aligned with the evolving needs of industrial enterprises.

Through her contribution to business strategy, operational alignment, and process optimisation, she supports SAFAL’s long-term objective of expanding its AI-powered Source-to-Pay platform as a scalable, enterprise-ready procurement solution.

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